Top 5 Social Apps on Android in Egypt: Q1 2025

In the first quarter of 2025, the performance of leading social apps on the Android platform in Egypt showcased intriguing trends. This analysis, sourced from Sensor Tower, highlights the key metrics of downloads, revenue, and active users.

TikTok - Videos, Shop & LIVE

TikTok experienced notable fluctuations in weekly downloads, peaking at approximately 263K in mid-January and maintaining a strong presence with 228K by the end of March. Revenue showed a downward trend, starting at around $23K at the beginning of the quarter and declining to $14.5K by the end. Active users remained relatively stable, with a slight increase towards the end of March, reaching over 23.4M.

TikTok Lite - Save Data & Fast

The Lite version of TikTok saw a consistent pattern in weekly downloads, starting strong with 221K and concluding the quarter with 205K. Revenue was minimal but steady, hovering around $100 weekly. Active users displayed a mild upward trend, ending the quarter at nearly 6M.

Facebook

Facebook maintained a steady active user base, hovering around 47M throughout the quarter. Weekly downloads peaked at 175K mid-January and showed a resurgence to 169K by the end of March. Revenue had minor fluctuations, ranging between $4.7K and $6.3K.

Instagram

Instagram's weekly downloads experienced a rise towards March, peaking at 164K. Revenue saw a notable increase, reaching $4.6K in late February, but tapered to $3.1K by the end of the quarter. Active users showed resilience, closing the quarter at 24.3M.

Facebook Lite

Facebook Lite had a consistent download rate, starting at 96K and peaking at 111K by the end of March. Active users saw a gradual decline, with numbers dropping from 5.2M to 4.7M.

These insights reflect a dynamic digital landscape in Egypt, with trends varying across different metrics and apps. For more comprehensive insights, visit Sensor Tower.